I am formally retired now but after spending three years in an international advertising agency in London, I completed a Marketing Masters degree by research and then spent close to 40 years lecturing on Marketing and related issues at a UK university, writing many case studies on International Marketing in particular. I was also the Founding director of the Institute for Sustainable Development in Business at Nottingham Trent University in the UK until retiring in 2006.

I have two particular interests within this group… the first is to act as a resource to inspire new marketing approaches for the Journey and be a sounding board for ideas. The second is to try and focus attention on Sustainable Development issues insofar as this is possible in an entertainment sector – it makes financial sense to be frugal with resources and re-use and recycle where possible but we always need to keep in mind that we live on a fragile planet and use resources as sparingly as possible for the good of all other planet dwellers – and not just human ones! Feel free to contact me either on here or directly at keith.melton10@gmail.com